CTV Inc. is not a “TV company” but a media and content company where “digital has a seat at the table,” Alon Marcovici, the company’s new executive vice-president of digital media, said in an interview. 

Marcovici told The Wire Report that CTV’s hand in the distribution of digital media during the Vancouver Olympics was a “watershed moment” because it demonstrated consumer demand for multiplatform content.

“We learned in general that Canadians have a voracious appetite for content, for being interactive, for at times choosing to lean back to consume their media, and at other times to lean forward and be active in it,” Marcovici said.

Contact Ryan O'Neill at 613-232-5952 ext. 222 or roneill@thewirereport.ca
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