23 February, 2012 Last updated 10 hours 21 minutes ago

Traditional TV, 'neuromarketing,' to play key roles in advertising in 2012: Deloitte

OTTAWA—Traditional television advertising and the use of Functional Magnetic Resonance Imaging (FMRI) are new and potentially “more effective” advertising strategies, Deloitte and Touche LLP’s TMT Predictions 2012 report says. 

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Contact Ryan O'Neill at 613-232-5952 ext. 222 or roneill@thewirereport.ca
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