| 23 February, 2012 | Last updated 10 hours 21 minutes ago |
Traditional TV, 'neuromarketing,' to play key roles in advertising in 2012: DeloitteJanuary 20, 2012 - 7:26pm — By Danika J. Grenier
OTTAWA—Traditional television advertising and the use of Functional Magnetic Resonance Imaging (FMRI) are new and potentially “more effective” advertising strategies, Deloitte and Touche LLP’s TMT Predictions 2012 report says. Purchase this articleContact Ryan O'Neill at 613-232-5952 ext. 222 or roneill@thewirereport.ca You will receive our Headline Bulletin twice each week, with hotlinks to comprehensive news coverage and analysis of Canada’s communications industry. Already a subscriber? Click here to log-in and view this article. |
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