| 23 February, 2012 | Last updated 10 hours 19 minutes ago |
FMRI technology helping advertisers choose most effective platformJanuary 26, 2012 - 4:29pm — By Danika J. Grenier
Toronto communications firm PHD Canada is using new “neuromarketing” tools to help advertisers explore the different marketing values of TV, radio and other media. Purchase this articleContact Ryan O'Neill at 613-232-5952 ext. 222 or roneill@thewirereport.ca You will receive our Headline Bulletin twice each week, with hotlinks to comprehensive news coverage and analysis of Canada’s communications industry. Already a subscriber? Click here to log-in and view this article. |
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