| 04 February, 2012 | Last updated 1 days 5 hours 24 minutes ago |
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Canadian New MediaSuper Bowl expected to break records for online, mobile live streams, analysts say February 2, 2012 - 4:45pm — By Nicholas Kyonka
Known for breaking records in traditional TV viewing, Sunday’s Super Bowl XLVI is expected to become North America’s most-watched live program on mobile and online platforms, analysts say. Bell says it cannot implement CRTC mobile exclusivity decision January 30, 2012 - 6:22pm — The Wire Report
BCE Inc. does not have the authority to abide by a CRTC decision ordering it to share exclusive NHL and NFL mobile content with competing wireless carriers, the company told the commission Monday. 34% watch TV online in Canada: MTM report January 27, 2012 - 5:01pm — The Wire Report
Google Inc.’s YouTube attracted the highest proportion of Canadian online video watchers last year, with online television programming second, a new Media Technology Monitor (MTM) report says. FMRI technology helping advertisers choose most effective platform January 26, 2012 - 4:29pm — By Danika J. Grenier
Toronto communications firm PHD Canada is using new “neuromarketing” tools to help advertisers explore the different marketing values of TV, radio and other media. Funding incentives for 'transmedia' projects pushing old media into new media January 24, 2012 - 3:41pm — By Danika J. Grenier
Funding incentives for “transmedia”—the deployment of media across all platforms—are pushing Canadian television producers to acquire whole new skill sets, industry experts say. Traditional TV, 'neuromarketing,' to play key roles in advertising in 2012: Deloitte January 20, 2012 - 7:26pm — By Danika J. Grenier
OTTAWA—Traditional television advertising and the use of Functional Magnetic Resonance Imaging (FMRI) are new and potentially “more effective” advertising strategies, Deloitte and Touche LLP’s TMT Predictions 2012 report says. ISPs not neutral, control video traffic, cultural groups tell Supreme Court January 16, 2012 - 9:55pm — By Nicholas Kyonka
OTTAWA—Internet service providers (ISPs) that block some pages of content and prioritize others effectively control the transmission of online videos and as a result should fall under the Broadcasting Act, a lawyer representing a coalition of cultural groups argued before the Supreme Court Monday. Tories preparing package of 'technical amendments' to C-11 January 11, 2012 - 5:11pm — By Simon Doyle
The Conservative government is readying a package of technical amendments to copyright reform Bill C-11 and hopes to see the legislation head to committee quickly after the House of Commons returns to business this month, Dean Del Mastro, the parliamentary secretary to the Prime Minister, said in an interview. Reproduction, communications royalties for song downloads total $7.5M annually: Estimate January 3, 2012 - 1:54pm — By Simon Doyle
A digital “communication right” recognized under the Copyright Act would be worth about $2.1 million in annual royalty payments from Canadian music download retailers, according to an estimate calculated by The Wire Report. Cord-cutting predicted to register statistically this year, take $1.7B from earnings by 2017 December 15, 2011 - 5:17pm — The Wire Report
Cord-cutting is expected take a $1.7-billion bite from the Canadian broadcasting industry's annual revenues by 2017, a new report by RBC Capital Markets says. |
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