Rogers iMedia’s plan to shutdown one web site, and cut costs at others, shows that most media giants are focused more on quick returns than on research and development, according to an industry analyst. Sam Punnet, VP of Innovation for Delvinia Inc (formerly Multimediator Strategy Group), says companies like Rogers are still in an excellent position to turn a healthy profit on their Internet properties, but they shouldn’t be so quick to walk away from what market share they’ve managed to secure. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks free access to thewirereport.ca and our exlusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. Quebec association demands Quebecor money be spent on new media initiatives
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