The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.
Internet banking on rise in Canada: NFO CFgroup
New research by the NFO CFgroup indicates that 24% of the adult population of Canada has signed up for online banking, an increase of 4% from the one-fifth of Canadians enrolled last year. The study, How Canadians Bank, also shows that 61% of users access their account online at least once a week. The vast majority, 82%, say they usually bank online at least once a month, up from 77% in 2000. A slim majority of Canadians still visit their branches in person, however. The study indicates 58% report visiting a branch to conduct a transaction with a teller or other staff. That’s down slightly from 61% in each of the two previous years. Of Canadians not signed up for Internet banking, 14% plan to do so in the next six months. Of non-users in the 18-24 age bracket, 22% plan to enroll in the next six months. Not surprisingly, the study finds that 79% of Canadian adults have used a bank machine in the past month. In the study’s other findings: registration for online trading has increased over the past year among Canadians with an account at a discount broker, from 47% to 63%. Those users aren’t trading as frequently, however. Only 25% of online traders do so on a weekly basis, their ranks thinned from the 53% who did so last year. The telephone survey of 2,034 Canadian adults was conducted between Oct. 3-16.
The Information Technology Association of Canada’s (ITAC) VP of communications and research says a new online gallery showcasing the intersection of art and technology should be an important part of stimulating innovation in the sector. The site, at www.itac.ca/itandart, is being touted by Lynda Leonard as a Canadian counterpart to the work being undertaken in such locations as the Xerox PARC where artists are encouraged to use new digital tools, pushing the envelope of known applications into innovative directions.