The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.
 

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Yankee Group shows landline replacement significant
A new Yankee Group survey shows that a significant number of 18-24 year olds have or will replace their landline phone with wireless devices in the near future. The research firm’s 2003 Mobile User Young Adult Survey shows that of all those who have cut the cords on landline phones, 12% are from the 18-24 age category compared to less than 4% of those older than 24. For those that have not made the jump to wireless only, another 28% are planning to do so over the next five years. "Young adults are leading this movement because they seek to stay connected and are more open to changing traditional communications habits," Linda Barrabee, Yankee Group senior analyst, said in a news release.

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Carolyn Meacher has been appointed VP marketing of Rogers Wireless Inc. In this role, Meacher will be responsible for the marketing communications team and will oversee development of all advertising, media, packaging, retail collateral, point-of-purchase and sponsorships for the company. Most recently, she was senior VP and managing partner of BBDO Canada. Prior to joining BBDO, Meacher spent three years at Key Publishers Company Ltd. where she held the positions of executive VP of Key Publishers and president of Key Media Interactive.

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Tower review begins in Sept.
The national antenna tower consultation will begin next month with the launch of an e-town hall at http://www.antennareview.ca/. The site states that the public launch will be September 3. David Townsend, a law professor at the University of New Brunswick and chair of the National Antenna Tower Review Committee, had previously told Report on Wireless that the national online consultation, an e-town hall, would begin this summer (RoW, April 15/03).

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