The CRTC is proposing that broadcasters be allowed extra advertising time in exchange for airing more original Canadian English-language TV drama. That was the main incentive that the regulator proposed today as a means of increasing viewing to and expenditures on Canadian TV drama (Broadcasting Public Notice 2004-32). The measure, the regulator reasons, will also make the production of Canadian drama more financially viable. The amount of the additional advertising would vary depending on the production budget, the number of Canadian content points, and whether the show has received funding from the Canadian Television Fund (CTF). The CRTC also proposes letting broadcasters earn additional advertising minutes if they increase total viewing to Canadian drama by all stations and specialty services within a broadcast group and by upping their annual expenditures on Canadian drama by conventional TV stations.
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