Wi-Fi Alliance announces new branding efforts
The Wi-Fi Alliance has announced new enhancements to its Wi-Fi CERTIFIED branding programmed aimed at assisting consumers with their wireless local area network purchasing decisions and to help them confirm that their products are certified for interoperability. The two new elements are a colour-coded Wi-Fi CERTIFIED logo and the product Interoperability Certificate. The Wi-Fi Alliance will now require newly CERTIFIED products to place the Standard Indicator Icons on the front of the product packaging when the logo is used. The Interoperability Certificate is recommended for the inside of product packaging and provides detailed information regarding the capabilities and features that have passed the Alliance’s interoperability testing requirements.

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Gerald McGoey has taken over as CEO of Look Communications Inc., replacing long-time chair of the board of directors Michael Cytrynbaum. McGoey is currently CEO of Unique Broadband Systems Inc., the majority shareholder in Look.

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Look Communications updating strategic plans
Look Communications Inc. is establishing and updating its strategic plans, following the appointment of Gerald McGoey as its CEO (see people on the move on page 7). While it is unclear what the strategic plans are, it likely revolves around Industry Canada’s decision to offer wireless cablecos greater flexibility in how they use their spectrum resources (RoW, May 19/04). Unique Broadband Systems Inc., Look’s majority shareholder, has been working to implement a better cost structure for the wireless cable and high-speed Internet provider. As a result of this contribution, Look has agreed to pay UBS a one-time fee of $1.2 million. UBS will also provide Look with a wide range of services, including a full-time CEO, that will net UBS $2.4 million annually, it says.

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