CNM Update

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With election on the horizon, ACTRA pushes politicians to change CRTC

Members of the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) and the United Steelworkers descended on Parliament Hill on November 24 to push their cause to politicians prior to the next election, expected early next year. The two organizations challenged politicians to make developing a strong cultural and national identity for Canada a priority. The groups presented politicians with their laundry list of what needs fixing, including the CRTC. Below is an excerpt from the document they presented to MPs called A Platform Pitch: Things You Can Fix in the Next Election.

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CCR People

Telecommunications and cable industry veteran Louis Brunel has been appointed to the National Research Council Canada’s governing council for a three-year term. He spent 11 years as a senior executive at Vidéotron ltée, and is president and CEO of the International Institute of Telecommunications.

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CCR Short Takes

Global podcasting news, information
CanWest Global MediaWorks has been podcasting news and information for over a month, according to Steve Wyatt, senior VP of news and information at Global Television. Wyatt tells Canadian Communications Reports that since Global doesn’t have an all-news specialty TV channel, it is important to deliver the news in other forms, such as podcasting or streaming. Global podcasts four bulletins a day from its news show Global National – usually 30-second updates with video and audio. "I don’t really know who’s watching, how they are used [the podcasts], or where they watch them. All that kind of stuff is fascinating to see if they are of any value at all," Wyatt said. Global is also podcasting entertainment update bulletins from its Entertainment Tonight Canada show, and will be expanding to other areas such as weather and business updates. "We can do a 30-second business update on conventional [TV] and just drive that right to podcast. It’s really simple to do and it’s seamless for us, and that’s what in my mind we have to do," added Wyatt. Canada’s other major broadcasters – CHUM Ltd., CTV Inc., and the Canadian Broadcasting Corp. – have also started experimenting with podcasts although there is no established business case for the delivery of non-real time audio and video feeds (CCR, Nov. 4, 2005).

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Telcos entering TV market could further accelerate digital TV rollout: Decima

Telcos entering the TV distribution sphere should further drive the rollout of digital TV, even as satellite TV and digital cable continued to accelerate the digital transition in the second quarter of 2005, according to Decima Research VP of broadcast/media research Mario Mota.

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Branding more important than ever for broadcasters in world of new technologies

Conventional and specialty TV branding is relevant and can help viewers know what to expect when they tune into a particular station, agreed participants in A Brand Apart: The New Marketing Imperative for Broadcasters, a panel at the Canadian Association of Broadcasters (CAB) convention on November 7 in Winnipeg.

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Auditor general’s report questions Frulla’s proposed plans for CTF

Measures have already been suggested to improve the efficiency of the Canadian Television Fund (CTF), but a report released last week by the auditor general questions some of those proposals.

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Telcos rave about success of TV services

The TV services offered by telcos are attracting more customers than anticipated and are proving to be a valuable tool in the fight with cablecos for consumers, according to representatives from Manitoba Telecom Services (MTS), Saskatchewan Telecommunications Holding Corp. (SaskTel) and Aliant Inc.

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Tackling new technologies a priority for CRTC vice-chair Arpin

Helping sort the wheat from the chaff in keeping Canada abreast of new communications technologies is a top priority of the CRTC’s recently installed vice-chair of broadcasting.

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