Last month, CBC president and CEO Robert Rabinovitch addressed the Law Society of Upper Canada’s national symposium. While CBC executives have been vocal on their plans for TV programming, the broadcaster’s convergent properties have received less coverage. In his speech, excerpted below, Rabinovitch outlines the CBC’s take on new media.

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Bill Sweetman, the Toronto-based founder of the Multimediator online directory, has been tapped to lead Internet strategy and planning at the interactive arm of ad agency MacLaren McCann. Sweetman will serve as VP, Internet Strategy at MacLaren McCann Direct & Interactive, a role the company says he’s well-suited for considering his 15 years’ worth of online marketing experience and multimedia savvy. Starting his career at City TV’s Speaker’s Corner in 1990 – one of the earliest participatory media experiences in mainstream broadcasting – Sweetman also founded Kalixo, an e-business consulting and marketing firm, and co-founded the upcoming Canadian New Media Awards. He is also a past recipient of the Internet World Impact Award for Communications, and belongs to an array of industry organizations including the Association for Internet Marketing and Sales (AIMS) and the Canadian Marketing Association.

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QuickPlay launches Blackberry player
QuickPlay Media of Toronto has launched QuickPlayer for BlackBerry, an audio content player for Waterloo ON-based Research In Motion’s popular handheld device. Although BlackBerries are generally considered a text-based productivity tool rather than a portable media player, QuickPlay VP of marketing Mark Hyland says the profile of the average BlackBerry user is changing. "You’re starting to see them on college campuses and so on and so forth, and I think that speaks to the consumer’s desire to have more multimedia on the Blackberry as well," he says. The new service and software will feature audiocasts as well as personal content, both streaming over carrier networks and focusing on sports, news and financial data. QuickPlayer for BlackBerry is optimized for RIM’s newest offering, the BlackBerry 8700.

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A Vancouver firm secured US$6.5 million in venture capital earlier this month for its novel approach to online user-generated content: a service that’s part Flickr, part Youtube and part podcasting.

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 When it comes to advertising, innovation and penetration are key: catch consumers’ attention, create a buzz, and watch your profits soar. Not surprisingly, marketers are always on the lookout for new ways to push their products, and mobile marketing is one new way.

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When it comes to the adware inserted in many "free" software products such as games and file-sharing applications, standard market controls don’t apply because consumers aren’t viewed as customers – they are the product.

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Cambridge ON-based Digital Wizards made history earlier this year as the first Canadian interactive producer to collaborate with an Australian counterpart on a new media project.

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