CNM Editorial

The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.

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CBC has kept pace with changes in broadcasting, technology: Rabinovitch

Last month, CBC president and CEO Robert Rabinovitch addressed the Law Society of Upper Canada’s national symposium. While CBC executives have been vocal on their plans for TV programming, the broadcaster’s convergent properties have received less coverage. In his speech, excerpted below, Rabinovitch outlines the CBC’s take on new media.

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CNM People

Bill Sweetman, the Toronto-based founder of the Multimediator online directory, has been tapped to lead Internet strategy and planning at the interactive arm of ad agency MacLaren McCann. Sweetman will serve as VP, Internet Strategy at MacLaren McCann Direct & Interactive, a role the company says he’s well-suited for considering his 15 years’ worth of online marketing experience and multimedia savvy. Starting his career at City TV’s Speaker’s Corner in 1990 – one of the earliest participatory media experiences in mainstream broadcasting – Sweetman also founded Kalixo, an e-business consulting and marketing firm, and co-founded the upcoming Canadian New Media Awards. He is also a past recipient of the Internet World Impact Award for Communications, and belongs to an array of industry organizations including the Association for Internet Marketing and Sales (AIMS) and the Canadian Marketing Association.

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CNM Short Takes

QuickPlay launches Blackberry player
QuickPlay Media of Toronto has launched QuickPlayer for BlackBerry, an audio content player for Waterloo ON-based Research In Motion’s popular handheld device. Although BlackBerries are generally considered a text-based productivity tool rather than a portable media player, QuickPlay VP of marketing Mark Hyland says the profile of the average BlackBerry user is changing. "You’re starting to see them on college campuses and so on and so forth, and I think that speaks to the consumer’s desire to have more multimedia on the Blackberry as well," he says. The new service and software will feature audiocasts as well as personal content, both streaming over carrier networks and focusing on sports, news and financial data. QuickPlayer for BlackBerry is optimized for RIM’s newest offering, the BlackBerry 8700.

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Wireless advertising has a way to go yet

 When it comes to advertising, innovation and penetration are key: catch consumers’ attention, create a buzz, and watch your profits soar. Not surprisingly, marketers are always on the lookout for new ways to push their products, and mobile marketing is one new way.

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NL Editorial

The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.

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MTS lends support to Rogers Telecom in rate dispute with Bell

MTS Allstream Inc. has waded into a dispute between Rogers Telecom and Bell Canada over rates charged to lease some of the incumbent’s telcos facilities. Rogers launched a complaint against Bell last month when it filed a Part VII with the CRTC. Below is an edited excerpt of MTS Allstream’s May 10 response, which supports Rogers’ position.

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