The New Media Business Alliance, Ontario’s digital media trade association, announced following a meeting on November 16 that it will change its name to Interactive Ontario. "We have chosen the name Interactive Ontario to better communicate the mandate and commitment we have to represent interactive media companies in this province," said Ian Kelso, NMBA’s president, in a news release. Formed five years ago, the NMBA currently represents 100 companies in the games, mobile, eLearning and convergence production sectors. The association works with all levels of government to represent the interests of its members, and is also a founding member of the Canadian Interactive Alliance/Alliance interactive canadienne. A new branding strategy defining the new identity will be introduced soon.
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