Global interactive ad spend to reach US$147 billion by 2012

New Jersey-based The Kelsey Group is forecasting that worldwide interactive advertising revenues will increase from US$45 billion in 2007 to US$147 in 2012. "It’s no surprise that the global advertising industry is experiencing a full-scale shift to mixed-media platforms, with interactive driving a significant share of overall industry growth," said Matt Booth, senior VP, interactive local media, The Kelsey Group. "We see Internet development-including increased subscriber/user access and broadband penetration-as a driver of both interactive advertising revenue as well as migration of traditional ad spending to new media platforms." During the forecast period (2007-2012), The Kelsey Group predicts that local search revenues will grow from US$2.1 billion to US$6.6 billion, and Internet Yellow Pages revenues will grow from US$3.7 billion to US$9.2 billion.

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Copyright Board reaffirms 2003-2007 radio royalties ruling

On February 22 the Copyright Board of Canada issued a decision upholding the royalty rates it set in October 2005 for commercial radio stations to pay to the Society of Composers, Authors and Music Publishers of Canada (SOCAN) and to the Neighbouring Rights Collective of Canada (NRCC). The decision was set aside by the Federal Court of Appeal on October 19, 2006 and sent back to the board "on the basis that it had inadequately explained its reasoning on arriving at royalty increases attributable to the historical undervaluation of music used on radio and the greater efficiencies achieved by the radio broadcasting industry through the use of music."
After reviewing new evidence on the matter, the Copyright Board believes, as it did in 2005, that the value of music to broadcasters has significantly increased since 1987, and the board explained this higher value with the three same factors it used in 2005: broadcasters use more music; music is worth more to the broadcasters than the board previously thought; and commercial radio stations now use music more efficiently. To read the full decision, click here.

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Mvive gets massive traction

Mvive Inc., a mobile marketing company, said that its website received more than 5.5 million website hits during its mobile marketing beta test phase. The company’s "Get Mobilized" promotional campaign, which is Canada’s first full opt-in mobile coupon service, was the primary driver for the website hits.

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