MyScreen bringing mobile ad platform to Latin America, Brazil; rollout plans for Canada less certain

Toronto-based MyScreen Mobile Inc. inked a major deal last week to bring its interactive mobile advertising service to over 194 million cell phone users in Latin America and the Caribbean. Then there’s the 42 million Brazilians it will reach following a separate deal announced last month. Yet, it’s future in Canada is less certain as a result of its partnership with Egyptian-based Orascom Telecom Holding SAE, which the CRTC recently ruled controls too much of Globalive Wireless Management Corp.

To keep reading, get a free trial.

Already a Subscriber?

Commentary: Research and student training essential to prepare Canada for the digital age

Researchers and students across the social sciences and humanities are now at the heart of research and innovation as digital content and the use of digital media become the focus of attention in the Digital Age. There is a new conviction that our capacity for innovation increasingly depends upon a constellation of digital technologies, digital content, and digital literacies.

To keep reading, get a free trial.

Already a Subscriber?