The change in advertising spending patterns in Canada continues, according to a new Ipsos Reid poll released Saturday. When asked to assess the pace of change in the media mix over the past two years, 92% of respondents (marketers) and 88% cent of respondents (agency management) indicated that virtually everything has changed.

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.

Television consumers, whose voices aren’t always as prominent as those of big companies at CRTC hearings, have submitted a total of 1800 comments, expressing a range of opinions on the contentious fee-for-carriage issue. Some voice support for fee-for-carriage while others criticize Canadian broadcasters for calling for a compensation regime.

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.