Astral Radio announced the appointment Wednesday of Mario Cecchini to the position of senior vice-president of sales and marketing. “Our industry is undergoing important transformations and the emergence of new technologies and platforms offer us unique growth opportunities," Cecchini said in a release. Cecchini has over 25 years in the media industry, having worked at Telemedia, TQS, Zoom Media and Corus. Cecchini will assume his new position on March 14. Astral Radio is a division of Astral Media Inc. that operates 83 stations across the country.