20% of Canadians don’t subscribe to TV: MTM

Media | 04/07/2016 8:20 pm EDT

The number of Canadians without TV subscriptions is currently 20 per cent, according to a pair of new reports from Media Technology Monitor, a project of CBC/Radio-Canada. MTM noted that “living without a paid TV service is nothing new,” given that 15 per cent of Canadians did not subscribe to TV service in 2002. Out of that 20 per cent, six per cent watched over-the-air (OTA) TV using antennas, four per cent didn’t consume any TV content at all, and 10 per cent were online-only TV watchers. Among those online-only viewers, 52 per cent had cut the cord, while 36 per...

Most millennials still have subscription-TV service: MTM

Media | 11/17/2015 9:18 pm EST

Seven out of every 10 Canadian between the ages of 18 and 34 have a subscription-TV service in their home, while that proportion is 87 per cent for those 35 and older, according to a new report from Media Technology Monitoring (MTM), a project of CBC/Radio-Canada. It also found 19 per cent of millennials rely on the Internet for watching all of their TV content versus four per cent those who are older. MTM added that 37 per cent of millennials watch content on services provided by Netflix Inc., while that rate is 18 per cent for everyone older. The report noted that only 24 per cent of...