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TAGGED AS DEREK MELLON

As programmatic ads grow, GDPR could pose a problem: expert

telecom | 01/04/2018 6:16 pm EST

Automatic, data-based advertising has grown significantly over the years and now it’s even making the move to billboards — but it’s a trend that could, in some cases, face challenges due the European Union’s General Data Protection Regulation (GDPR), especially...