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Telecoms among least-trusted Canadian companies: report

telecom | 09/26/2016 5:21 pm EDT

In a University of Victoria study ranking Canadians’ trust of various brands, all the telecom providers included were at the bottom of the list. The Gustavson Brand Trust Index, released Thursday, measured opinions regarding 276 brands among 6,384 Canadian consumers. BCE Inc.’s Bell Canada was the second-least trusted of the 276 brands, while Rogers Communications Inc.’s main brand was at number 272. Its Fido flanker brand ranked higher, at 233, while Shaw Communications Inc. was at 258 and its Wind Mobile at 268. Telus Corp. was the...