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Numeris’ new digital measurement a ‘necessary step’: expert

Media | 07/16/2018 5:07 pm EDT

Broadcasters with multiplatform properties are expected to benefit from a new video audience measurement (VAM) system from Numeris, which announced Thursday that it will begin...

Finney gets VP role at Bell Media, among other changes

Media | 09/09/2015 6:17 pm EDT

BCE Inc.'s Bell Media division announced Wednesday it has appointed Mark Finney to the newly created position of vice-president of strategic sales, and several other changes in the executive ranks were announced internally. Bell Media said in a press release that Finney will be in charge of overseeing all English- and French-language sales, marketing and brand partnerships. The release noted that he will be in charge of working with the sales team “to develop and implement a focused and comprehensive approach to better serve clients and partners,” and at the same time...