Broadcasters with multiplatform properties are expected to benefit from a new video audience measurement (VAM) system from Numeris, which announced Thursday that it will begin...
BCE Inc.'s Bell Media division announced Wednesday it has appointed Mark Finney to the newly created position of vice-president of strategic sales, and several other changes in the executive ranks were announced internally. Bell Media said in a press release that Finney will be in charge of overseeing all English- and French-language sales, marketing and brand partnerships. The release noted that he will be in charge of working with the sales team “to develop and implement a focused and comprehensive approach to better serve clients and partners,” and at the same time...