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TAGGED AS PERRY MACDONALD

Business as usual for last simsub Super Bowl: Bell

Media | 02/05/2016 9:43 pm EST

There hasn’t been an increase in ad sales for Sunday’s upcoming Super Bowl, Perry MacDonald, senior vice-president of English television and local sales at BCE Inc.’s media division, said in a phone interview. There is “no difference in sales volumes considering this could be the last year for simsub,” he said. “We’re still seeing a high level of interest overall from advertising." MacDonald said Bell isn’t doing anything differently this year. “We’re approaching it as business as usual,” he said. In...