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Bell and Stingray partner on targeted ads for radio, audio streaming

Media | 09/26/2019 5:05 pm EDT

BCE Inc. and Stingray Group Inc. have launched a targeted advertising platform that allows ads to be placed on their radio stations, audio streaming apps and podcasts. The companies said in a press release Thursday that the platform, called Audio360, “enables advertisers to target customized audio messages by grouping consumers according to "Passion Segments" based on shared personas and purchase intention data.” Those segments include categories such as “millennial moms,” “tech...

Bell launches system for targeted TV ads

telecom | 01/09/2019 2:37 pm EST

BCE Inc.’s media division has launched a tool allowing its TV advertising clients to more specifically target audiences. Announced Wednesday, the proprietary Strategic Audience Management (SAM) tool will “measure household, behavioural and TV viewing data to identify...