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Proposed Quebec privacy law overhaul ‘concerning’: Bell lawyer
Media | 10/20/2020 6:17 pm EDT
Speaking Tuesday morning at an online event, Bell assistant general counsel Ruby Barber said that a proposed overhaul of Quebec's privacy law -- known as Bill 64 -- is...
Watchdog finds Telus ad on wireless prices misled consumers
telecom | 09/03/2020 4:04 pm EDT
Canada’s advertising standards body has found Telus Corp. made misleading claims in a full-page newspaper advertisement in which the company claimed it was a “myth that Canadians pay some of the highest wireless prices in the world.”
In its ruling, Ad Standards...
Rogers profits down 53% in ‘most volatile’ quarter
Media | 07/22/2020 6:04 pm EDT
Rogers Communications Inc. posted a 17 per cent fall in revenue and a 53...
Q3 ‘very tough’ for Corus as ad revenues plummet
Media | 06/26/2020 3:27 pm EDT
The financial impacts of COVID-19 induced lockdowns led to a “very tough quarter” for Corus...
Advertising market in ‘modest recovery’: Corus
Media | 05/27/2020 6:34 pm EDT
Canada’s television advertising market has moved to a stage of “modest recovery” after chapters of...
Calm before the COVID storm in Corus Q2
Media | 04/01/2020 5:14 pm EDT
Corus Entertainment Inc. has deferred the declaration of its dividends in response to the uncertainty...
SCC simsub ban rejection a boon for Canadian performers: ACTRA
Media | 12/19/2019 10:15 am EST
The nation’s highest court has quashed a 2016 decision by the CRTC to ban the substitution of Canadian advertising on American networks for the Super Bowl, which will mean more work opportunities for Canadian performers, a labour union says.
In a 7-2 decision released...
Twitter lobbying on feds’ internet ad policy
Media | 11/18/2019 4:38 pm EST
Twitter Inc. has registered to lobby the federal government on its internet advertising policy, following the social media company’s ban on political ads on its platform globally. The registration, effective November 1, seeks...
Quebec news funding will help with Google, Facebook dominance: Le Devoir
Media | 10/15/2019 5:56 pm EDT
As the Canada Revenue Agency considers how to administer $595-million worth...
Patrick Jutras in new role at Quebecor
Media | 09/03/2019 4:28 pm EDT
Quebecor Inc. announced in a release Tuesday that Patrick Jutras would take over as senior vice-president and chief advertising officer of Quebecor and its TVA Group subsidiary. Jutras was previously vice-president of digital...
Corus separately lobbied gov’t on journalism tax credits
Media | 08/28/2019 3:31 pm EDT
Corus Entertainment Inc. registered to lobby the government to promote the eligibility of broadcasters for a new journalism tax initiative announced by the federal government late last year. The...
Twitter bans pre-election political advertising
Media | 06/26/2019 6:20 pm EDT
Ending several months of uncertainty and speculations, Twitter Inc. has declared that it will join Alphabet Inc.’s Google and Microsoft Corp.’s Bing search engine in not selling any political advertisements in Canada in the...
Junk food bill S-228 left to die on order paper
Media | 06/24/2019 5:25 pm EDT
A bill aimed at improving children’s health by limiting the advertising of unhealthy foods to them,...
Facebook sets higher standards in guidelines than laws: Chan
Media | 05/10/2019 6:09 pm EDT
OTTAWA — Facebook Inc.’s head of public policy in Canada said Friday the platform’s community guidelines, “in many respects,” go above what is currently prescribed in Canadian law, as the...
Ethics committee grills Google over political ads decision
Media | 05/10/2019 2:31 pm EDT
OTTAWA — In an at-times tense hearing of the House of Commons ethics committee, executives from the Canada office of Alphabet Inc.’s Google made the case that the company was technologically...
Corus’ turnaround partly propelled by ads returning to linear
Media | 04/05/2019 6:36 pm EDT
Corus Entertainment Inc. said it will see TV ad growth in the third quarter thanks in part to a cohort of 50 traditionally digital advertisers adding linear TV to their investments.
The broadcaster’s CEO Doug Murphy said on a second quarter conference call on Friday...
Facebook forms team for advice on ad registry
Media | 03/18/2019 2:39 pm EDT
Facebook Inc. will solicit the advice of an advisory group as part of its effort to ensure its ad registry captures key issues leading to the 2019 federal election. The group of five will include former NDP deputy leader Megan...
MPs onside with alcohol ad standards
telecom | 12/13/2018 11:57 am EST
An industry group has created a code of conduct governing the content and application of beer...
Accurate audience measurements for radio lacking, conference hears
Media | 11/09/2018 6:15 pm EST
TORONTO — The radio industry has a “big problem” with a lack of...
Corus expecting TV ad revenue to stabilize in a ‘handful’ of years
Media | 10/19/2018 5:57 pm EDT
Corus Entertainment Inc.’s wild ride through the unpredictable TV ad...
Ad sales up 6%, but CBC still wants out of ‘softening’ ad market
Media | 10/11/2018 4:14 pm EDT
CBC/Radio-Canada saw a nearly six per cent boost in its total ad revenue over the past year, bringing it up to $318 million across English and French markets which, in turn,...
Broadcasters’ association, Corus, add new lobby registrations
Media | 08/24/2018 11:33 am EDT
The Canadian Association of Broadcasters registered to lobby the federal government on its review of the Copyright Act in July, which was otherwise a sleepy month in telecom and media government...
Senate committee calls for study of online ad tax deductibility
Media | 08/21/2018 4:10 pm EDT
The Senate transport and communications committee said Tuesday the...
Stingray buys digital media producer
Media | 08/02/2018 4:32 pm EDT
Stingray Digital Group Inc. has acquired digital media company Novramedia Inc., it said in a release on Wednesday. Novramedia develops and manages digital media products, like digital signage, software applications and...
Numeris’ new digital measurement a ‘necessary step’: expert
Media | 07/16/2018 5:07 pm EDT
Broadcasters with multiplatform properties are expected to benefit from a...
Broadcast revenue bleeding got worse in 2017: CRTC
Media | 07/09/2018 8:30 pm EDT
According to the latest data from the CRTC, the Canadian broadcasting and broadcast distribution...
Twitter lobbying on online ads in wake of proposed elections bill
Media | 07/09/2018 1:17 pm EDT
Twitter Inc. wants to make sure the government understands how online...
Canadian broadcasters drawn by ‘ton of momentum’ in podcasting
Media | 07/06/2018 11:11 am EDT
In early May, the Liberal government faced questions in the House of...
Media sector, senator back change to ad tax exemption
Media | 06/06/2018 3:47 pm EDT
OTTAWA — A proposal to eliminate a tax exemption for advertising on foreign digital media received...
Apple takes aim at targeted ads with browser privacy features
Media | 06/04/2018 5:07 pm EDT
During its Worldwide Developers Conference keynote on Monday, Apple Inc. doubled down in its war against personal data tracking for online display advertising.
In the future, the Safari browser will block a technique called fingerprinting, executives said. Users will...
Bell to sell ad space for online video company
Media | 05/31/2018 3:39 pm EDT
Online video production and syndication company WatchMojo Inc. has signed an advertising sales deal with...
CraveTV price increases to help make up for advertising pressure: analyst
Media | 05/25/2018 3:53 pm EDT
Increasing prices for BCE Inc.’s CraveTV will help improve the...
Balsillie-led Centre for Digital Rights registers to lobby
Media | 05/25/2018 12:33 pm EDT
A new organization called the Centre for Digital Rights (CDR) that is...
Optics for gov’t could hamper tax on foreign ads proposal: Friends
Media | 05/22/2018 5:15 pm EDT
OTTAWA — A media advocacy group calling for changes that would upend the...
Rogers, Bell add junk food bill concerns to lobby efforts
Media | 04/25/2018 2:54 pm EDT
Rogers Communications Inc. and BCE Inc. have registered to lobby the government on proposed Senate legislation, now moving through the House, to quell the impact of junk food advertising on children, joining critics who lobbied heavily in March about the bill they say will...
Senate committee to look into issue of tax on foreign ads
Media | 04/24/2018 5:58 pm EDT
OTTAWA — The chairman of the Senate transport and communications...
Changes coming to Facebook advertising programs: eMarketer
Media | 04/23/2018 8:36 pm EDT
Advertisers on Facebook Inc. should expect changes — like less reliance on third-party data and better consent tools — to the platform after the privacy breach revelations this spring, says...
Corus plans TV ad tech test next month
Media | 04/05/2018 6:29 pm EDT
Corus Entertainment Inc. is “accelerating” its transformation into a more data-centric company, its...
Ad complaints on TV highest, despite trust in medium: Ad Standards
Media | 04/04/2018 5:42 pm EDT
Despite the impact of cord-cutting on the conventional television space in...
Treat Facebook as broadcaster in 2019 election: professor
Media | 03/14/2018 5:35 pm EDT
OTTAWA — Treating social media companies, such as Facebook Inc., as...
Data, programmatic ads benefit in telecoms’ media ownership: Moody’s
Media | 02/23/2018 12:53 pm EST
Data insights and programmatic advertising that could disrupt digital...
Ad-supported VOD rising as OTT grips TV market
Media | 02/02/2018 6:54 pm EST
OTTAWA — More competition in the over-the-top (OTT) space is driving a trend of more ad-supported...
Canadian media industry still behind on data, conference hears
Media | 02/01/2018 7:57 pm EST
OTTAWA — The Canadian television industry is behind the curve when it...
Supreme Court denies Bell’s request for stay on simsub ban
Media | 01/26/2018 4:55 pm EST
The Supreme Court of Canada (SCC) has denied BCE Inc.’s request for a stay on the ban of simultaneous substitution of commercials during the 2018 Super Bowl, happening in just a weeks time.
In addition to the stay, Bell had asked for its process appealing the CRTC’s...
Bill on junk food ads for kids could do ‘significant damage’: Corus
Media | 01/24/2018 4:20 pm EST
Proposed legislation intended to combat the marketing of unhealthy food and...
As its TV ad revenue drops, Corus says ad tech is the future
Media | 01/10/2018 6:05 pm EST
Corus Entertainment Inc. executives emphasized their optimism about future...
As programmatic ads grow, GDPR could pose a problem: expert
telecom | 01/04/2018 6:16 pm EST
Automatic, data-based advertising has grown significantly over the years...
Automated advertising set to grow in Canada: report
Media | 12/19/2017 3:22 pm EST
Canadian programmatic digital ad spending will account for two-thirds of display advertising by 2018, says a recent report from market research company eMarketer Inc. released on Tuesday. Programmatic ads are purchased and...
Tech giants increasing grip on advertising in Canada: report
Media | 11/21/2017 3:57 pm EST
While the total amount of advertising money flowing to Canadian media has largely sustained a flat trajectory over the years, internet giants Alphabet Inc.’s Google and Facebook Inc. have increased their share of internet ads — and consequently the overall advertising...
Potential described video costs ‘exorbitant’: TVA Group
Media | 11/10/2017 3:27 pm EST
Quebecor Inc.’s TVA Group has requested the modification of a condition...
Facebook to test more transparent ads in Canada
Media | 10/30/2017 5:01 pm EDT
Canada will be the testbed for Facebook Inc.’s new advertising transparency policies, according to a...
Rory Capern hired at Pelmorex
Media | 10/25/2017 4:39 pm EDT
In a press release on Wednesday, Pelmorex Corp. announced that Rory Capern will join the company as...
Facebook to hand over Russia ads to Congress
Media | 09/22/2017 2:25 pm EDT
Facebook Inc. will cooperate with the U.S. Congress on its investigation into Russian meddling in the...
Bell Media promotes Stewart Johnston as Stuart Garvie departs
Media | 09/07/2017 2:13 pm EDT
BCE Inc.’s media division announced Thursday three of its executives...
Facebook to penalize false news disseminators
Media | 08/29/2017 6:41 pm EDT
Facebook Inc. is escalating its war against false news by banning the purchase of advertisements by...
Bell files Part 1 against Super Bowl simsub order
Media | 08/01/2017 5:28 pm EDT
With six months until kick off, BCE Inc. and its supporters are asking the CRTC to put a freeze on its...
Gerry MacKrell to head Canadian Broadcast Sales
Media | 07/27/2017 3:25 pm EDT
Gerry MacKrell will be the new head of the country’s biggest radio sales company as of Sept. 1,...
TNW Wireless, iFramed sold to U.S. company
Media | 06/28/2017 5:05 pm EDT
Investel Capital Corp.’s TNW Wireless Inc. has been sold to an American holding and management company, United American Corp., the Florida-based company announced in a Wednesday press release. TNW Wireless, which serves communities in northern British Columbia and the Yukon, includes the former RuralCom Capital Corp., which Investel acquired in December. It changed its name to TNW Wireless in February, according to a press release from earlier this year. The Vancouver-based Investel will become the largest single shareholder in UnitedCorp as a result of the transaction, Wednesday’s...
Corus sees revenue, profit boost in Q3
Media | 06/27/2017 12:46 pm EDT
Corus Entertainment Inc. reported increases in both revenues and profit Tuesday, numbers that reflected its purchase of Shaw Communications Inc.’s media division last year. For the three months ended May 31, the...
‘Level playing field’ for foreign digital news services: committee
Media | 06/15/2017 4:52 pm EDT
OTTAWA — After a year of study and hearing from 131 witnesses, some of...
ISED suspends CASL lawsuit rules
telecom | 06/08/2017 11:53 am EDT
The federal government is suspending rules in Canada’s anti-spam legislation (CASL) that would make it possible to for lawsuits to be filed against individuals and organizations for breaking the rules. In a press release...
Rogers Media Sales signs with weather, food brands
Media | 06/06/2017 4:26 pm EDT
Rogers Communications Inc. announced Tuesday its media sales division had signed two deals that “expand reach and deliver brand-safe, premium-content environments to advertisers.” In a press release, the company said the...
CBC privatization bill dies in House
Media | 05/04/2017 8:04 pm EDT
A private member’s bill to privatize CBC/Radio-Canada met a decisive defeat Wednesday night, after members of Parliament voted 260-6 to send it to the legislation graveyard. Saskatchewan MP and Conservative Party leadership candidate Brad Trost was joined by fellow Conservative MPs Arnold Viersen, Blake Richards, Kevin Sorenson, Harold Albrecht and David Anderson in voting to send the proposed legislation to committee for further study. Wednesday’s outcome wasn’t unforeseen, given the dearth of support voiced for the bill during debate in the House of Commons. In...
Digital ads only in their infancy, Google’s Gingras says
Media | 04/13/2017 9:01 pm EDT
MONTREAL — Digital advertising will continue to evolve into new forms we can’t yet predict, Richard Gingras, vice-president of Alphabet Inc.’s Google News,...
Mobile ad spending on the rise: report
Media | 04/12/2017 4:53 pm EDT
Canadian advertisers are catching up to their American counterparts, with the market share of digital ad spending on mobile platforms forecast to hit 77.6 per cent by 2021, according to research firm eMarketer Inc. This...
Bell says retroactive regulation can’t be basis for simsub ban
Media | 04/11/2017 9:11 pm EDT
The CRTC can’t retroactively apply regulations established almost a year after the fact to justify its prohibition simultaneous substitution during the broadcast of the National Football...
Ad pulls from YouTube show money shift to TV: Corus CEO
Media | 04/06/2017 8:05 pm EDT
The fallout from Alphabet Inc.’s placing of advertisements next to unfavourable content is in line with an ongoing trend of some advertisers shifting money from digital back to traditional...
Karine Moses and Debbie Drutz move up at Bell Media
Media | 04/05/2017 3:29 pm EDT
BCE Inc. has announced two new appointments in its Bell Media division. Karine Moses, president of advertising arm Astral Out of Home (AOOH) since July 2016, is having her role in the company expanded to...
Google to change ad policy after U.K. controversy
Media | 03/21/2017 7:08 pm EDT
Alphabet Inc.’s Google will give companies that advertise on its platforms more control over where their ads are placed, the company said in a blog post Tuesday. “Recently, we had a number of cases where...
Corus to sell cookie data to advertisers
Media | 03/06/2017 10:11 pm EST
Corus Entertainment Inc. is now selling to advertisers users’ cookie data to better target audience members, the company announced Monday. In a press release, Corus said it’s the “first major Canadian...
Facebook, Google not ‘arbiters of truth,’ committee hears
Media | 02/15/2017 12:24 am EST
OTTAWA — Facebook Inc. and Alphabet Inc.’s Google Canada told members of Parliament Tuesday they don’t see themselves as “arbiters of truth” in...
Bell Media cutting jobs
Media | 01/31/2017 6:04 pm EST
BCE Inc.’s media division is “reducing a number of positions” across the country, spokesman Scott Henderson confirmed Tuesday, though he declined to specify the number of people that will be affected. The job cuts are part of a “restructuring that includes local radio and TV stations,” he said in an email, adding that the positions affected “are from all areas of the business.” “The restructuring is the result of the challenges Bell Media and other Canadian media companies are facing due to increasing international competition, the evolution of broadcast technologies, and advertising and regulatory pressure,” Henderson said. The move comes ahead of Bell’s release of its fourth-quarter financial results on Thursday. ...
Bell plans viewer contests, Letterkenny broadcast for Super Bowl
Media | 01/26/2017 8:17 pm EST
BCE Inc. has given more details about its broadcast plans for the upcoming National Football League (NFL) Super Bowl, including pointing fans to a resource where they can watch American ads in...
Reform tax laws, tweak CBC to bolster media landscape: PPF
Media | 01/26/2017 5:46 pm EST
Phasing out CBC/Radio-Canada’s sale of digital ads and tweaking tax laws to prevent companies from claiming exemptions for advertising on foreign digital platforms are among the...
Tax deduction change would boost ad revenue $250-$450M: Friends
Media | 01/23/2017 9:24 pm EST
Removing tax deductions for advertising on non-Canadian online media outlets could help the beleaguered local media and news sectors, while saving the government money, according to a new paper from...
Bell, NFL file appeal of Super Bowl simsub rules
Media | 01/03/2017 8:41 pm EST
BCE Inc. and the National Football League (NFL) have filed appeals in federal court arguing that the CRTC lacks the authority to ban the use of simultaneous substitution for the Super Bowl. The latest appeals, filed Dec. 28,...
Bell asks gov’t for 600 MHz revenue fund for OTA
telecom | 01/03/2017 6:15 pm EST
BCE Inc. is asking the federal government to use part of the proceeds from its upcoming 600 MHz spectrum auction for a revenue fund to support local television. In a submission filed in response to a request for comments by the department of Innovation, Science, and Economic Development (ISED) and posted on the ISED website in December, Bell said that it expects the auction will “generate a considerable amount of revenue” for the government and that a fund would “serve to recognize the valuable contribution that [over-the-air] services bring to Canadian...
CBC asks for 35% funding boost to go ad-free
Media | 11/28/2016 10:31 pm EST
CBC/Radio-Canada is asking the federal government for an increase in its funding so that it can eliminate advertising on its platforms. In a submission made as part of a government review of Canadian content in a digital...
Bernier would streamline CBC’s mandate, remove ads as CPC leader
Media | 11/23/2016 9:22 pm EST
OTTAWA — Conservative MP Maxime Bernier said Wednesday that if he is selected as the next leader of the federal Conservative Party and the next Canadian prime minister, he would move...
Ending CBC’s $25M in digital ads won’t help other media: Lacroix
Media | 11/22/2016 5:45 pm EST
CBC/Radio-Canada CEO Hubert Lacroix has responded to recent statements by the heads of some Canadian newspapers about the public broadcaster competing in the digital advertising space, writing...
CBC, Facebook digital ad sales hurting newspapers, committee hears
telecom | 11/18/2016 10:15 pm EST
OTTAWA — The Canadian government should review its mandate for CBC/Radio-Canada in light of the national broadcaster and foreign digital competitors taking away ad dollars...
Google not ‘grabbing’ media revenue, VP tells MPs
Media | 11/15/2016 9:53 pm EST
OTTAWA — Creating the oft-asked-for level playing field by making foreign digital services subject to Canadian sales tax would hurt smaller companies trying to break into the country’s market, a House of Commons...
Media companies looking to MCNs to reach younger audiences
Media | 11/11/2016 9:17 pm EST
Multi-channel networks (MCNs) have carved out a space in the online video ecosystem in recent years, leading traditional broadcasters to move into MCNs as a relatively low-risk way to reach younger...
Bell Media launches new online ad targeting tools
Media | 11/09/2016 6:01 pm EST
BCE Inc.’s Bell Media has made available to its online advertisers two new services that it says will enable ”expanded and more accurate targeting against Bell Media audiences.” Advertisers will be able to use...
Family Channel advertising OK ‘clearly positive’: Canaccord
Media | 11/03/2016 8:35 pm EDT
DHX Media Ltd. announced Thursday it received approval from the CRTC to allow broadcast advertising on its specialty Family channel, a move that one analyst describes as “clearly...
Court dismisses Super Bowl simsub appeal, Bell to re-file
Media | 09/06/2016 8:26 pm EDT
The Federal Court of Appeal has dismissed BCE Inc.’s appeal of the CRTC’s move to ban simultaneous substitution for the Super Bowl, deciding that the case, which was launched before the ban became official policy, was premature. The company plans to file another appeal, Bell Media spokesman Scott Henderson said in an email Tuesday. Justice Johanne Gauthier said in the Sept. 2 decision that as “a matter of fact, the policy reform proposed by the Commission has no direct, immediate or legal effect on the appellants unless and until they are formally implemented...
CRTC tells CBC to drop ads on Radio 2, ICI Musique
Media | 08/31/2016 8:14 pm EDT
The end of August also marked the final day CBC/Radio-Canada could broadcast national advertising on its Radio 2 and ICI Musique stations, following a CRTC decision denying a request to extend their ability to air ads for another...
Snapchat facing patent infringement lawsuit
Media | 08/24/2016 4:34 pm EDT
A Canadian company is suing Snapchat Inc. alleging it is infringing on its patented technology. Vancouver-based Investel Capital Corp. filed a statement of claim in federal court Wednesday claiming that the social media giant...
CRTC makes Super Bowl simsub ban official
Media | 08/19/2016 6:37 pm EDT
The CRTC has made official a long-announced policy to ban simultaneous substitution from next year’s broadcast of the Super Bowl. In a distribution order posted Friday, the regulator removed...
Facebook desktop users lose ability to block ads
Media | 08/10/2016 8:36 pm EDT
Facebook Inc. said Tuesday that users of the desktop version of its social network will no longer be able to circumvent advertising through ad-blocking software. In a blog post from Andrew Bosworth, vice-president...
Yahoo sells to Verizon
telecom | 07/25/2016 6:25 pm EDT
Verizon Communications Inc. will acquire Yahoo Inc.’s core Internet business, roughly seven months after initial reports hinted at Verizon’s interest in the company. It’s a cash deal worth approximately $4.83 billion US that will see the California-based company integrated with AOL, which was acquired by Verizon last year for more than $4 billion, according to a Monday press release. “Combining Verizon, AOL and Yahoo will create a new powerful competitive rival in mobile media, and an open, scaled alternative offering for advertisers and publishers,” the release read. Both companies have similar businesses with digital advertising and online content, with Yahoo saying it has a global audience of 1 billion monthly active users. Earlier this year, Yahoo had been shopping...
Rogers’ OMNI proposal needs more scrutiny: ethnic broadcasters
telecom | 07/18/2016 8:16 pm EDT
A group of ethnic programming services is asking the CRTC to consider a proposal by Rogers Communications Inc. for a national OMNI channel separately from its licence renewal hearing. In a...
Sports, conventional TV tame Corus gains on Shaw deal
Media | 07/13/2016 9:35 pm EDT
Corus Entertainment Inc.’s first quarterly report since it bought Shaw Media showed the acquisition drove a significant increase in overall revenues, profits and expenses, despite a fall in the division’s revenue due...
Mobile ads, music streaming to be a force in 2020: PwC
Media | 06/22/2016 9:31 pm EDT
Mobile advertising revenue and music streaming activity will see dramatic increases over the next four years, as technological innovation takes hold over traditional methods of media consumption,...
NFL cites ‘urgency’ in simsub case; AG maintains appeal premature
Media | 06/20/2016 11:16 pm EDT
MONTREAL — Whether a court decision on BCE Inc.’s appeal of a CRTC decision banning simultaneous substitution for the Super Bowl will come in time for next year’s game and ad sales...
Videology adds Rogers linear TV inventory to programmatic space
Media | 06/08/2016 9:19 pm EDT
Advertisers will now have access to Rogers Communications Inc.’s linear TV inventory for programmatic, or automated, advertising, Videology Inc. said in a Wednesday press release. The New...
Bell Media picks programmatic ad partner
Media | 06/07/2016 6:11 pm EDT
BCE Inc. has selected the New York-based Videology Inc. to provide software for its programmatic, or automated, TV and video advertising operation. According to the release, Videology’s technology will “look at...
CBC applies for advertising extension on Radio 2, ICI Musique
Media | 05/18/2016 5:31 pm EDT
CBC/Radio-Canada has applied to the CRTC to continue broadcasting ads on its ICI Musique and Radio 2 networks and stations, according to a notice posted by the regulator Wednesday. The...
Story-driven, visually complex ads best for TV: ThinkTV
Media | 05/17/2016 4:38 pm EDT
Industry association ThinkTV has released a new study that says story-driven, visually complex and brand-focused advertisements are better-suited to television than other platforms. ThinkTV, an...
DHX launches multi-platform network subsidiary
Media | 04/26/2016 7:20 pm EDT
DHX Media Ltd. has launched a new subsidiary, Wild Brain Family International Ltd., which “operates a Multi-Platform Kids Network dedicated to connecting content owners with advertisers on platforms such as YouTube, Dailymotion and others,” the company said in a press release. Cannacord Genuity analyst Aravinda Galappatthige said in a research note that the function of multi-platform networks is “is to build a content-rich platform by consolidating as much quality content as possible and monetizing it more effectively through YouTube’s (and other...