The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The rhetoric over convergence is finally making its way onto the balance sheets of corporate North America. Whether it's inflated share values they're hoping to capitalize on - or the prospect of real revenues - companies are willing to wager big bucks to acquire companies and technologies that hold the promise of e-wealth. Even blue chip stalwarts like BCE Inc are realizing the importance of owning content that drives more traffic onto their broadband networks. BCE's proposed purchase of CTV Inc will provide the corporation with a content footprint that extends from the airwaves, to cable networks, to the Internet pipes. For BCE's competitors, the move into content is disturbing. But for new media executives, the future suddenly looks a bit brighter. Just ask several of the new media representatives who attended last month's Canadian Film and Television Producers Association conference in Ottawa. The gloves came off during one panel session as Roma Khanna of Snap Media and Steven Forth from DNA Media Group blasted conventional broadcasters for their sloth-like advances in moving onto the web. "You have to stop thinking of yourselves as the television and film industry and start thinking (of web and TV) as the same industry," Khanna warned. "We're not doing that-. In fact, Canada is very well-positioned to fail drastically for the future and is facing a crisis that nobody seems to see." Even the CRTC has initiated a proceeding that it hopes will spur TV companies to think outside the box. In calling for new applications for digital TV channels, the commission has said it will give preference to bids that make innovative use of digital technology, including interactivity. Applicants are now scrambling to educate themselves about new digital set-top boxes, web navigational tools and a stream of new technologies that threaten to breakdown traditional barriers between television and the web. Don't hold out hope for radical changes anytime soon. But at least TV's digital education is underway.