CNM Short Takes
Broadcast | March 20, 2000
Internet advertising report released
A new report commissioned by the Internet Advertising Bureau (IAB) Canada provides a snapshot of the Canadian Internet industry. Written by MultiMediator Strategy Group Inc, the report identifies both strengths and challenges. Among the challenges: a lag in Canadian expenditures on online advertising; a lag in Canadian retailers moving online; a lack of venture capital for domestic start-ups; and, a lack of a central voice for the Internet business community.
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