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New media companies look for more government involvement, survey finds

News | 04/06/2000 4:00 am EDT

The emergence of online marketing and distribution is one of the more dramatic changes the multimedia industry has experienced over the past fours years, according to a recently released report by AC Nielsen DJC Research. The study, Profile of the Multimedia Industry, goes on to say that despite the existence of several government programs to help fuel the growth of the industry, digital media executives believe the government isn't playing an active enough role within the emerging sector.

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