Broadcasters want cablecos to insert their commercials on U.S. superstations
News | 05/25/2000 4:00 am EDT
The Canadian Association of Broadcasters (CAB) wants the CRTC to force Class 1 broadcast distributors to insert their commercials on U.S. superstations. Signal – or simultaneous -substitution is common practice on other U.S. channels when a Canadian broadcaster carries the same program at the same time as the American service.
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