Funcow expands marketing channels for free Internet access service
News | 06/14/2000 4:00 am EDT
One of Canada's few home-grown free access providers is hoping a marriage of music and sponsorships will flesh out its multiple option marketing strategy. Funcow.com, which launched this February, has struck an agreement with EMI Music Canada to co-brand compact discs that will provide music by well-known artists as well as the software necessary to get online for free. Company executives say once online, subscribers will have access to a performer-specific site offering information about the musician, upcoming concert date, fan club memberships and promotions for new releases.