Funcow expands marketing channels for free Internet access service
Broadcast | 06/14/2000 4:00 am EDT
One of Canada's few home-grown free access providers is hoping a marriage of music and sponsorships will flesh out its multiple option marketing strategy. Funcow.com, which launched this February, has struck an agreement with EMI Music Canada to co-brand compact discs that will provide music by well-known artists as well as the software necessary to get online for free. Company executives say once online, subscribers will have access to a performer-specific site offering information about the musician, upcoming concert date, fan club memberships and promotions for new releases. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks free access to thewirereport.ca and our exlusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. Reuse & PermissionsUnauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: Customer Care, 613-688-8821 | subscriptions@hilltimes.com |