The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. Those not in attendance at Net 2000 sponsored by CANARIE Inc missed an educational and eye-opening conference. There are few other events each year which bring policy-makers, infrastructure builders, content providers, researchers and educators together in a single forum. The lesson was clear: exploiting the Internet is about more than converging technologies; it is about the convergence of disciplines. Lawyers, engineers, writers, politicians, teachers and designers are being thrown into a maelstrom of new possibilities and the result has been a new way of thinking about communications. A common charge leveled against the Canadian new media community is that it is too insular, however. The creators of multimedia often work in isolation, moving from project to project as the commercial imperative dictates. That’s mostly a result of time constraints, and it’s a shame that more of our talented designers can’t make time for events like these. Net 2000 was heavily-attended by network planners and engineers, researchers in the field and policy makers charged with spending millions of tax dollars a year on new technology. These individuals have tamed the possibilities of light to carry massive amounts of information around the globe in an instant – yet, they still don’t know what to do with the elegant technologies they’ve created. There was a palpable question hanging in the air at the conference – "we’ve created the pipe, someone please fill it." Veteran content producers would have had a rapt audience had they been present in greater numbers. Those in the field know what consumers want, and can count on very accurate polls of opinion at the cash register. With even greater advances in network speed and capabilities on the horizon, now is the time for the hundreds of small new media companies in this country to let the technology experts know what they need and how the technological advances can be made to serve their educational or commercial purposes. There is no question of wresting control away from the researchers and lawyers, but of forging new alliances that serve everyone to best advantage.