Home Page News Briefs People Media Telecom Archives About Us
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers Classifieds

Statscan study points to older Canadians as radio industry’s main target audience

News | 08/17/2000 4:00 am EDT

The days of teenagers carrying transistor radios is over, and the generation that made AM the breakthrough venue for rock and roll still makes up the bulk of radio’s listeners, a Statistics Canada study shows. Average listening time is also on the rise. In the fall of 1999, Canadians listened to the radio for an average of 20.5 hours a week, about the same as in the fall of 1998, ending four straight years of decline in radio listening.

To keep reading, get a free trial.

Already a Subscriber?

Reuse & Permissions

Unauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact:

Customer Care, 613-688-8821 | subscriptions@hilltimes.com