Statscan study points to older Canadians as radio industry’s main target audience
News | 08/17/2000 4:00 am EDT
The days of teenagers carrying transistor radios is over, and the generation that made AM the breakthrough venue for rock and roll still makes up the bulk of radio’s listeners, a Statistics Canada study shows. Average listening time is also on the rise. In the fall of 1999, Canadians listened to the radio for an average of 20.5 hours a week, about the same as in the fall of 1998, ending four straight years of decline in radio listening.