The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. A new report by the Public Interest Advocacy Centre (PIAC) indicates that content, not physical access, is proving the major barrier to getting more Canadians online. As has been highlighted in previous editorials, the report emphasizes the fundamentally unanswered question in Canada’s much-vaunted "Connecting Canadians" agenda: connecting Canadians to what?There is a cornucopia of commercial content and information on the world wide web today, much of it a serious alternative to older media such as television or radio. As two articles in this issue discuss, the future of entertainment is being shaped by new technologies that allow anyone to be a radio station programmer or movie-maker. Key to the discussion is whether such content is sufficient or worthwhile enough to convince millions of Canadians not online to call their local ISP to get hooked up. The danger, of course, is that the majority of us learn our Internet skills through trial-and-error online. Those skills are a critical gateway to exploiting the Internet to find housing, jobs, post resumes online or manipulate applications necessary in a knowledge economy. No, a majority of Canadians might not see the relevance of the Internet to their daily lives, but they are quickly falling behind as a new cohort of Canadians have learned to exploit the powerful technologies available to better their own lives.  Unless content is made available that entices those non-users to hop on the bandwagon, they will lack the basic Internet skills they need to participate in the information economy. Content such as community events and municipal services may not be a commercially attractive project, but they are fundamentally important to virtually all Canadians. As such, all levels of government have both a role and a responsibility in helping to bring this information to their constiuents. They have already done so in the analog world. It’s time to accelerate their delivery in the online world as well.