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FMCanada.com challenges conventional radio by returning medium to its local roots

News | 08/23/2000 4:00 am EDT

A long-time over-the-air radio broad veteran has made a bold move into cyberspace, announcing a string of 50 new Internet stations in each of Canada’s major markets. Tim Martz, president and CEO of San Francisco-based (with Canadian headquarters in Ottawa) Martz Communications Group Inc, says Internet broadcasting will replace traditional radio formats and offer listeners a greater choice of music with fewer, but more targeted, sponsorship messages. His first stations, called FMcanada.com went to air August 14 with digitally streamed audio and local and national news and information. Martz also expects to introduce a new wireless device within a week or two that will extend the company’s broadcasts beyond the PC to any FM radio within a 1000 feet.

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