Rogers AT&T Wireless Inc, Toronto, has made two major executive additions designed to bolster sales and marketing in the western part of Canada. Darryl Levy has been promoted to president MidWest region and will be responsible for sales, marketing, distribution and customer care for business in Saskatchewan, Manitoba and Northwestern Ontario. Additionally, Arnie Stephens has been named president Western Canada and will have similar duties in Alberta and British Columbia. Levy, previously VP and GM for the MidWest region since 1994, contributed significantly to growing the company’s marketshare in that region and was subsequently rewarded for his exemplary work. Stephens joins Rogers AT&T Wireless from Telus where he served in dual capacity as acting executive VP at Telus and acting president Telus Mobility. Prior to the acting positions, Stephens was VP marketing and service deployment between April 1995 and February 1999, where he was responsible for marketing planning, product management and strategic business planning, among others. During the four years prior to that, he was VP finance and information systems. He had been with Telus since 1989. He will play an integral role in Rogers, helping to establish the company’s Western Canadian head office in Calgary.

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