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Demographics of web shifting away from tech-savvy to mainstream, says report

News | 09/06/2000 4:00 am EDT

A new report says the Internet population is making a dramatic shift away from tech-savvy enthusiasts and towards a greater number of mainstream North Americans. It’s a trend the study’s author says will continue until the online population reaches its saturation point of around 80 per cent by 2005. Internet companies, the report argues, will have to adjust their content to reflect the wants of new and mainstream users: greater ease of use and "handholding" to orient non-techies to the web.

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