Demographics of web shifting away from tech-savvy to mainstream, says report
Broadcast | September 6, 2000
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A new report says the Internet population is making a dramatic shift away from tech-savvy enthusiasts and towards a greater number of mainstream North Americans. It’s a trend the study’s author says will continue until the online population reaches its saturation point of around 80 per cent by 2005. Internet companies, the report argues, will have to adjust their content to reflect the wants of new and mainstream users: greater ease of use and "handholding" to orient non-techies to the web. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks of free access to thewirereport.ca and our exclusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. |