The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.Will it be the Son of iCrave?  That’s the nickname floating around for the proposed new Internet TV signal retransmission system that has applied to the Copyright Board for tariffed use of broadcast content. JumpTV, based in Montreal, says it will begin streaming TV signals by the end of this year, filling the gap left by iCrave. Of course, that’s assuming: 1) that the Copyright Board hears the case, and 2) that it agrees to establish a tariff for Internet broadcasting. ICrave sent a nasty shock through the communications industry last November, when it began sending 17 TV channels out into cyberspace. It was a short-lived and expensive experiment, but few people expected it would be the last such foray. In fact, iCrave has promised to return sometime this fall, with a firewall in place to appease U.S. broadcasters. If the Copyright Board does set a tariff – and the lawyers representing the numbered company that made the tariff application make a credible case for one – the legal impediment to retransmitting over-the-air signals on the Internet should go away. The last time CCR had an editorial about a new Internet BDU, we said it was up to the courts to decide its fate. Once JumpTV gets online, it will be up to the market to decide its fate. Can banner ads support a free BDU? Can most computer monitors make Internet TV look good, even if JumpTV has the technology to move the signal out? Surveys of viewing habits turned out to be very surprising for everyone concerned with the iCrave case. Most people believed initially that iCrave would appeal to kids. Instead, it turned out that iCrave viewers tended to be people stuck in front of a computer at work. So JumpTV’s market is you and me and the guy in the corner office listening to Napster. If JumpTV breaks into the world of cubicles, it will tap into a highly coveted demographic. If it doesn’t, Rogers, Vidéotron and Shaw will have nothing to worry about.