The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. It was heartening to see the broad cross-section of interests that made the trip to Cape Breton for this year’s Baddeck International New Media Festival. If study after study are to be believed, the multimedia sector is an insular community that hasn’t yet taken its proper place on the national stage. Baddeck, however, dispelled that image, even if for just one weekend. Government, lobby groups and the content producers met and mingled over three days of forward-looking workshops and networking events. While issues such as funding and retaining talent dominate media headlines, they didn’t dissuade festival participants from looking beyond the mundane to an information and entertainment future in which they will play the lead role. Attendees included Human Resources Development Canada, Interactive Multimedia Arts & Technologies, the Interactive Multimedia Producers Association of Canada and the Canadian Film and Television Production Association – all eager to help, promote, and represent this tiny but fast-growing sector. Big broadcasters and technology companies were there to hear what innovative companies such as Snap Media and Collideascope are involved with and what their vision of convergence is. This sector is being driven by the content producers themselves, and more established players are falling over themselves to get a piece of the pie. No one claims to have the right funding or business models in place, though those considerations were a small part of the Baddeck agenda. Instead, story-tellers are honing their idea of convergence and have a tight hold on the reins of change. It’s the financially beleaguered content producer that will ultimately determine how information and entertainment is delivered to Canadians. The industry has momentum, and organizers of next year’s festival should count on even greater participation as scores of new companies begin joining the fray.