Iceberg tackles older demographic with launch of Preservatory.com radio site
News | 12/14/2000 5:00 am EST
Iceberg Media.com Inc is taking a big step out of the proven 19-34 year old with a new site designed for a larger and older audience. President Ted Boyd says the new strategy may also be applied to its growing stable of web properties, as the Toronto-based developer makes a more aggressive foray into becoming a mass specialty broadcaster. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks free access to thewirereport.ca and our exlusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. Reuse & PermissionsUnauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: Customer Care, 613-688-8821 | subscriptions@hilltimes.com |