Iceberg tackles older demographic with launch of Preservatory.com radio site
News | 12/14/2000 5:00 am EST
Iceberg Media.com Inc is taking a big step out of the proven 19-34 year old with a new site designed for a larger and older audience. President Ted Boyd says the new strategy may also be applied to its growing stable of web properties, as the Toronto-based developer makes a more aggressive foray into becoming a mass specialty broadcaster.
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