The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. A story in this issue highlights a proposal by Statistics Canada to begin defining and tracking the new media industry - a move we applaud and consider crucial to the sector’s well-being. In choosing stories for Canadian NEW MEDIA, we concentrate on areas where new technologies create opportunities for new players to distribute content to audiences, and the hurdles to doing so. IP networks and distributed architectures allow anyone with a connection to electronically deliver audio, video, text and graphics to anyone willing to watch, read or listen. International and federal laws are at once very powerful in shaping these opportunities, and at the same time powerless in an electronic world without borders. As technology improves the experience, and artists mould the content in new directions, a new media industry is taking shape with a unique set of challenges and possibilities with which lawmakers and capitalists must struggle. Traditional players try to exploit these opportunities, while the rest of the world champs at the bit for a piece of the action. This struggle between old and new has far-reaching implications for our economic and cultural well-being, but we have barely scratched the surface of what it all means. There is no single definition of new media to which we can all agree, and this shortchanges our ability to engage in meaningful debate as our society comes to grips with change. It also affects Canada’s ability to track the success of this dynamic sector, and how it ranks against other countries. Statistics and economic indictors are needed by bureaucrats to develop policy, and they’re needed by the private sector to lobby for policy changes and to convince investors that Canada’s new media industry is growing and profitable. Statistics Canada will work over the coming months to come up with acceptable definitions for new media that can be measured. By helping to design the rules of the game, new media players can ensure they’re not lumped in with broadcasters and others which may have competing goals. The industry should act now to engage in those discussions.