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News | 02/28/2001 5:00 am EST

Alliance Atlantis Communications has upped Phyllis Yaffe to CEO of the company’s broadcasting group from president. Mark Rubinstein, formerly managing director for Yahoo! Canada, and before that senior VP and general manager at ChumCity TV group, becomes president and COO. He will report to Yaffe. These two appointments are effective April 9. As well Norm Bolen, currently senior VP of programming at Showcase and History Television, was advanced to executive VP of programming at Alliance Atlantis Broadcasting. Barb Williams has been appointed senior VP of lifestyle programming. Williams will be responsible for programming for the launch of all new lifestyle channels, including the Health Network, while continuing to manage program development for existing channels HGTV, Life Network, and Food Network Canada.

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