The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.It would be unfortunate and shortsighted if as a result of our lead article in this issue, legal action is taken against companies who are performing a valuable customer service, and promoting Canadian content abroad.  The fact that Canadian "snowbirds", expats and foreign residents are willing to pay to receive Canadian programming should be viewed as an opportunity for DTH companies and governments on both sides of the border – and not a reason to litigate. Canada’s legal battles against U.S. services being sold into Canada had more to do with stifling the emergence of a homegrown industry, than about Canadians watching U.S. shows. Star Choice and Bell ExpressVu are now the suppliers of choice in this country, and the time has come to find new ways of allowing consumers to buy what they want. Industry Canada and Canadian Heritage have an opportunity to broker a cross border satellite TV deal with Washington that allows reciprocal access to foreign services in both countries. When you consider that Star Choice’s signal reaches as far south as Guatemala, and can even be picked up in Hawaii with a large dish, the export opportunities for Canadian DTH services far exceeds the market potential for U.S. services selling into Canada. There is also something inherently wrong with telling an ExpressVu or Star Choice subscriber in Canada that it’s illegal (if indeed it is) for them to buy a second dish for their winter home in Florida or Mexico. What public policy purpose does that serve? The other alternative is for ExpressVu, Star Choice. DirecTV and Dish Network to team up to provide choices to viewers throughout North and Central America. Canada has everything to gain by exploiting this opportunity. The Canadian government likes to say it prefers "cultural promotion" over "cultural protectionism". If that’s the case, sit down with your counterparts in Washington to come up with a deal that will benefit viewers, businesses and Canadian culture.