The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The new media industry doesn’t need to be regulated to benefit from regulation. Digital cellular providers, long distance companies and ISPs, for example, are free to compete as they see fit, without the burden of regulatory oversight. However, they are huge beneficiaries of intricate rules that ensure they have equal and fair access to networks owned by their much larger, and dominant competitors, such as Bell and Rogers. The CRTC isn’t interested in regulating the Internet, at least not yet. But it does have a mandate to ensure that independent Canadian producers are not trampled on by the large media conglomerates in this country. In this week’s Newsmaker column, Isabel Hoffmann points out that "content needs a conduit in order to be heard". But when media giants control the conduits, whether they be TV, radio, print and now the Internet, "there is no longer any room left for the smaller voices to be heard". It’s highly unlikely that either the federal government or the CRTC are willing to entertain Canadian content quotas for the Internet. But as the regulator has technically deemed new media to be "broadcasting" – and therefore subject to regulation if the political will is there – and considering that many of the companies that own Internet portals are owned by regulated entities, the potential exists to exert a little influence. For example, the cable industry is lobbying for the right to divert some of the money it pays into the Canadian Television Fund into equity into new media companies. The CRTC could suggest instead that this contribution, or part of it, go to independent producers of web content. The commission could also insist on the development of a code of conduct and access rules – voluntary for now – that would require large portal companies to provide access to Canadian independent content creators. Such non-regulated measures would help ensure that independent producers have a place at the table with the media giants.