CWC, Corus to launch intensive new media course for women in communications

A coalition of partners including Canadian Women in Communications (CWC), Corus Entertainment and the Banff New Media Institute are putting the final touches on a $490,000 education program to be announced at the Banff Tele-vision Festival. The Accelerator, aimed at women in communications eager to learn about new media, will be funded by Corus as part of its benefits package in return for being allowed to purchase Power Broadcasting. Though exact details are being fleshed out by Banff Institute and CWC staff, the broad outlines include an intensive week-long course taught at the Alberta resort. Corus VP Kerry Morgan says the exact program is yet to be formalized, but the week-long course will include an exploration of new media "from the top". It will cover definitions of new media, the players and technologies, as well as seminars on pitching and financing new media ventures. "What sets us apart is that it’s very hands-on," says Morgan. She says role-playing, simulations and workshops will give participants a real sense of the business, as well as case studies and theory. The Banff Institute will be responsible for bringing in different experts and instructors. CWC staff will act as "execution partners" responsible for administering the program. Morgan says most participants will be women executives in the communications field, but they won’t have much real-world experience with new media. By the time the week-course is over, she says they will have a better understanding of the sector allowing them to exploit new business opportunities in their own companies. The idea was originally conceived of as a way to help an under-served group during the initial CRTC proceedings over the Power acquisition, and it was decided a program aimed at women could be useful. Details about the program, the instructors and the application process will be announced at the Banff TV festival, June 10-15.

CWC, Corus to launch intensive new media course for women in communications

News | 03/22/2001 5:00 am EST

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