The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. StatsCan tells us we’re sleeping less, working more and reading fewer books since we’ve gone online en masse. The department’s latest report serves as a report card of sorts, reminding us where the early promise of the web is truly being realized, and how far wrong we were predicting its overall direction. Scanning the findings, one is reminded of the considerable promise the technology still holds. Everyday, new applications for worthwhile pursuits such as distance learning and other communication go live, but more are needed. The zeitgeist of the early Internet was full of ideas about new tools to study, interact across borders, and work less. We would discover new authors, email environmental activists in Brazil, and, of course, telecommute and spend more time with our families and friends in enlightened dialogue. Instead, we find ourselves busier and more distracted than ever without many corresponding rewards. The web turned out to be the ultimate marketplace rather than a global town hall. Work follows us home and advertisements are more ubiquitous than ever before – 18" in front of our eyes and blinking, always blinking. The StatsCan numbers should be evidence enough that we’re really not making the best use of new, very powerful technology. Web users should be reading more, talking more, and learning more – not less. Commerce on the web hasn’t fared well to date, and it’s now time to switch focus back to earlier paradigms about how the Internet can best be used. Let’s concentrate on education and communication, where the ‘Net excels at breaking down barriers. If we’re going to stay up late surfing, or choose electronic content over the printed word, let’s ensure there’s something worth looking at by encouraging content which informs, educates, and enriches. There may be no revenue model associated with the content, but, after all, the dot coms have proven to be the biggest not-for-profit sector going of late, and may be willing to try something new.