Media giants sacrificing long-term opportunities for short-term gain, Punnett
News | 04/05/2001 4:00 am EDT
Rogers iMedia’s plan to shutdown one web site, and cut costs at others, shows that most media giants are focused more on quick returns than on research and development, according to an industry analyst. Sam Punnet, VP of Innovation for Delvinia Inc (formerly Multimediator Strategy Group), says companies like Rogers are still in an excellent position to turn a healthy profit on their Internet properties, but they shouldn’t be so quick to walk away from what market share they’ve managed to secure.
This content is available to wirereport.ca subscribers
Already a subscriber? Sign in here
Unlock all the Canadian telecom, broadcasting and digital media news you need.
Take a free trial or subscribe to The Wire Report now.
Two weeks free access to thewirereport.ca and our exlusive newsletters.
Unlimited access to thewirereport.ca and our exlusive newsletters.