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Media giants sacrificing long-term opportunities for short-term gain, Punnett

News | 04/05/2001 4:00 am EDT

Rogers iMedia’s plan to shutdown one web site, and cut costs at others, shows that most media giants are focused more on quick returns than on research and development, according to an industry analyst. Sam Punnet, VP of Innovation for Delvinia Inc (formerly Multimediator Strategy Group), says companies like Rogers are still in an excellent position to turn a healthy profit on their Internet properties, but they shouldn’t be so quick to walk away from what market share they’ve managed to secure.

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