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Motorcycles Galore.com hopes hybrid web/physical retail approach will pay off

News | 04/19/2001 4:00 am EDT

A Vancouver company hopes to set a new standard for Internet retailing with an experiment that combines ecommerce and bricks-and-mortar showrooms across the United States. The first phase of Motorcycles Galore Inc’s strategy was launched last week with a web retailing site. It will be followed over the next year with the opening of a chain of scooter shops. Company CEO Patrick Smyth says the hybrid approach should succeed where Internet-only properties have begun failing in critical numbers.

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