Motorcycles Galore.com hopes hybrid web/physical retail approach will pay off
News | 04/19/2001 4:00 am EDT
A Vancouver company hopes to set a new standard for Internet retailing with an experiment that combines ecommerce and bricks-and-mortar showrooms across the United States. The first phase of Motorcycles Galore Inc’s strategy was launched last week with a web retailing site. It will be followed over the next year with the opening of a chain of scooter shops. Company CEO Patrick Smyth says the hybrid approach should succeed where Internet-only properties have begun failing in critical numbers. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks free access to thewirereport.ca and our exlusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. Reuse & PermissionsUnauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: Customer Care, 613-688-8821 | subscriptions@hilltimes.com |