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Protection for file-shared content : File-based solutions to copyright infringement needed, says Jive Media

News | 05/03/2001 4:00 am EDT

Toronto-based Jive Media Technologies Inc says it’s solved the dilemma of putting copyrighted material such as music videos online without relying on subscriber fees. While companies such as Napster struggle to find a way to encourage peer-to-peer file sharing without depriving content owners of rights payments, Jive says the answer is both simple and proven: free content files imbedded with paid advertising.

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