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Microcell, others pull plug on service that brought sponsored airtime to youth

News | May 14, 2001

The first telecom company in North America to offer sponsored airtime on cell phones is shutting off service today to about 8,000 customers, after Microcell Telecommunications Inc and other investors decided to cut off funding to the struggling Montreal start up. ESP Media Inc launched last September with the promise of delivering a captive audience of young mobile customers to advertisers (ROW, Sept. 18/00).

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