The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. No matter how relaxing the cottage life is, the fact remains that some days need a little kick-start to keep the juices flowing. So, in the interest of making your vacation as memorable as possible, I’d suggest the following: devote a day or two to thinking about how you’ll lobby to have new media brought under a new Department of Information and Communications Technologies carved out of the existing Canadian Heritage and Industry Canada portfolios. Consider the following. A much-anticipated report on the Telefilm Multimedia Fund still hasn’t been publicly released. JumpTV won’t have a chance to plead its case for a re-transmission tariff until November. Delays in funding announcements have hurt IMPAC’s ability to move forward and a Parliamentary committee is only now looking at updating the Broadcasting Act a decade into the Internet revolution. In the meantime, over the past year, Industry Canada has auctioned $1.5 billion in radio spectrum to cell phone companies, handed out millions in research grants for IT, conducted a blue-ribbon panel on creating ubiquitous broadband access (ready to report next month), put the Canadarm2 in orbit and otherwise been effective at helping build tomorrow’s IT infrastructure. Further, it is putting money in the hands of industry all the while cutting red tape and finding ways to help industry help itself. Maybe Industry Canada is more adept at honking its own horn, but officials at Heritage have a lot to learn from the department about acting in ICT’s best interest. New media executives are now touting the need for partnerships between the technology and content sectors, and pipe-building leaders such as Terry Matthews are eagerly looking to do the same. A new ministry which puts content on as important a pedestal as infrastructure is necessary and long overdue. Then again, your time might be better spent with a line in the water and a cold one waiting on shore, thankful you left the iPaq at home.