The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. To date, the voices publicly heard in the JumpTV debate have been few. A handful of journalists, some powerful lobby groups and Jump itself have been waging a guerilla war for the hearts and minds of legislators, regulators and the Canadian people. That will soon change as the federal government has agreed to conduct a full-scale review of the issue. It was inevitable, actually. Should JumpTV fail, the next iCrave won’t be far behind, pushing the envelope of Canadian broadcasting law. This time, the government seems serious about addressing broadcasting in the Internet age, and the story has already been lifted from these pages to a staple of mainstream coverage. What’s curious, however, is that the voices of the new media industry haven’t been heard. This newsletter has often been told about schisms between the new media sector and broadcasters as each fights for control of new content forms and media. Both the CAB and CFTPA, staunch opponents of Jump’s plans, have been wooing the new media sector as allies in the convergence wars, yet it’s widely accepted that neither has yet been successful. The new media community is treating the broadcasters’ and traditional content creators’ olive branch with scepticism, yet its voice has yet to be heard from in the current debate. In a recent Decima Publishing reader poll, 90% of respondents were in favour of Jump’s proposed business plan if it pays a tariff (CNM, April 5/01). Where are those voices? Where are the voices of associations and lobby groups and coalitions purporting to speak for the new media industry in a bitter debate that paints JumpTV as the villain against BCE Inc’s media empire and others of its ilk? JumpTV has been fighting a lone battle, and the odds against it seem great. If JumpTV fails for lack of allies, that failure will land squarely on the doorstep of digital content creators who had a chance to speak out for a new way of doing business and a new way of thinking about content that has less to do with shareholders than with the desire to do the right thing.