Toronto start-up promises workable interactive television technology
News | 06/14/2001 4:00 am EDT
A Toronto-based start-up has invented a new interactive technology that imbeds advertising directly into a broadcast signal, giving networks a new weapon in their war to keep commercials in front of web surfers and television viewers. The technology is aimed at content producers, broadcasters and advertisers who are anxious to reach the growing number of people who watch television and surf the web at the same time. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks free access to thewirereport.ca and our exlusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. Reuse & PermissionsUnauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: Customer Care, 613-688-8821 | subscriptions@hilltimes.com |